Brand Partnerships
During Fall Recruitment, I secured and coordinated brand partnerships with Poppi and Red Bull to enhance the recruitment experience and increase brand visibility. By incorporating sponsored products into recruitment events and social media content, the partnerships helped create a memorable experience for potential new members while strengthening relationships with nationally recognized consumer brands.
Photoshoots
Directed the creative planning of recruitment and sisterhood photoshoots by bringing to life themes and mood boards that aligned with brand objectives. The resulting content enhanced member engagement, elevated the chapter’s visual identity, and supported social media campaigns that reached millions of users during recruitment season.
