Ruby Adkins
Marketing Student | Fashion Minor | Future Brand Marketer
Creating meaningful connections through marketing, fashion, and consumer engagement.
Featured Projects
Marketing
Through research, strategy development, and brand analysis, these projects demonstrate my ability to combine creativity and strategic thinking to solve real-world marketing challenges.
Fashion
These projects explore fashion brands, consumer trends, sustainability, and cultural influences while demonstrating my ability to apply strategic thinking, consumer insight, and creative problem-solving to the evolving fashion industry.
Social Media Strategy
Through content strategy, social media management, and brand storytelling, I developed campaigns that strengthened engagement, promoted chapter initiatives, and fostered meaningful connections within the Pi Beta Phi community.
About Me
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I believe the most effective marketing creates genuine connections. Whether through social media strategy, brand storytelling, consumer research, or customer experiences, I strive to create work that is both meaningful and impactful.
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At the core of my work are creativity, empathy, and purpose. I believe successful marketing begins with understanding people and creating experiences that feel authentic and meaningful. I strive to bring a thoughtful, collaborative mindset to every project while continuously seeking opportunities to learn, grow, and make a lasting impact.
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I am a first-generation college student at Arizona State University pursuing a degree in Marketing with a minor in Fashion. My experiences in social media management, leadership, customer engagement, and brand strategy have shaped my passion for creating meaningful connections between brands and consumers.
From leading marketing initiatives for Pi Beta Phi to developing international market expansion strategies and studying consumer culture in fashion, I enjoy combining creativity with analytical thinking to build impactful marketing solutions.
My long-term goal is to work in fashion, beauty, or retail marketing where I can help brands tell compelling stories and create memorable customer experiences.
Awards and achievements
The awards, scholarships, and leadership recognitions featured below reflect my commitment to academic excellence, professional growth, and community involvement. Each achievement represents an opportunity that has challenged me to grow as a leader, strengthen my skills, and pursue my goals with dedication, curiosity, and purpose.
Deans List
2023-Present
New American University Provost Scholarship
2023-Present
Pathways for the future scholarship
2023-Present
C.R. Krimminger Scholarship
2023
APS Scholarship
2023
Timothy G. Ruecker Scholarship
2024
Mirabella at ASU Scholarship
2024-2026
Chicanos Por Las Causa Scholarship
2025
The Audacious Marketing Scholarship
2025
Job Experience
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Serve guests in a high-volume, upscale restaurant environment while delivering attentive and personalized customer service. Responsibilities include menu knowledge and recommendations, order management, food and beverage service, handling transactions, and ensuring a positive guest experience. This role has enhanced my ability to multitask, work efficiently under pressure, and build strong interpersonal connections with a diverse customer base.
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Worked as a server at Mirabella at ASU for nearly four years, providing exceptional dining experiences in a luxury senior living community. Responsibilities included taking orders, serving food and beverages, maintaining strong relationships with residents, resolving guest concerns, and collaborating with team members in a fast-paced environment. This role strengthened my customer service, communication, problem-solving, and relationship-building skills.